Adventure Medical Kits’ SOL® Brand Introduces Multifunctional Tools for Spring 2016
Survival Essentials Help You Expect the Unexpected

Littleton, N.H. (July 2015) - Continuing to evolve their innovative survival solutions, Survive Outdoors Longer® introduces the next generation of survival tools for Spring 2016. The SOL® Traverse and SOL® Phoenix, are rugged, multi-functional survival kits designed to help during the unexpected. These items will be available in stores and online February 2016 and on display at the Outdoor Retailer Summer Market booth 5017 in August 2015.

“Survive Outdoors Longer was created because we know that innovative survival solutions can save lives,” said Frank Meyer, Chief Marketing Officer at Tender Corporation. “Continuing to evolve our line, we’ve created two essential survival tools that are lightweight, rugged and equipped to help you through the worst situations.”

The new Survive Outdoors Longer Traverse ($20) is an all-in-one kit for survival, from water, shelter, signaling and fire. Weighing just 6.1 oz, the rugged aluminum kit includes an emergency blanket, Duct tape roll, fire striker and tinder Quik, water purification tablets and water bag, safety pins and survival tips. The Traverse measures 5.8” x 3.3” x 1.5” and features a unique locking latch system that allows for easy access but keeps the contents safe from water. The SOL Traverse is required equipment in every outdoor adventurers pack.

The next generation of the Survive Outdoors Longer tools, the Phoenix, ($25) is the most practical compact fire starting and cutting tool on the market with a great price point. The Phoenix incorporates 8+ survival tools into one small pocket knife size multi-tool. The contents include a fixed, serrated and drop point bladed knife, 3-7mm wrench, flat head screwdriver, Tinder Quik and flint striker, LED light and pea-less whistle.

About Adventure Medical Kits

For over 25 years Adventure Medical Kits has had the privilege to bring the most innovative and comprehensive medical solutions to the outdoor industry. For every blister and broken bone that the Brand has helped mend, for every unexpected night out spent warmly in one of our bivvies, we thank you for trusting us to keep you safe.

About Tender Corporation

Tender Corporation’s headquarters have been nestled in the heart of the White Mountains in Littleton, New Hampshire since 1975. The company is the proud manufacturer of the world-famous insect bite treatment, After Bite®, and now also has a breadth of brands spanning the preparedness industry. From a full line of well-known insect repellents, Ben’s® and Natrapel®, to first-aid and emergency preparedness brands like Adventure Medical Kits®, Easy Care First Aid™, Survive Outdoors Longer® and After Burn® - we’ve got you covered. Always striving to be on the forefront of innovation, many of Tender’s products are packaged in ways that allow them to be both convenient to use and environmentally friendly. Additional information is available at