April 1, 2014 - Littleton, NH
After two months of tracking the Mystery Bug, After Bite® reveals the insect as the “jest of the century.” Through a social media campaign coined The National Bug Report, After Bite, The Itch Eraser® tracked the path of the Mystery Bug, increasing curiosity around this potential new stinging threat. On April 1st, the bug was revealed as the Brand’s new spokesbug, a character introduced to educate families on the good, bad and interesting world of insects.
“As the leading insect bite treatment brand, we want to make the world of bugs fun for parents and children,” said Jason Cartwright, CEO of Tender Corporation. “Now revealed, our Mystery Bug will be the voice that educates and interests moms, dads and children on all things ‘buggy’ and provides expertise on making family outdoor adventures safe, comfortable and fun.”
As the Brand’s new spokesbug, the Mystery Bug will be used through marketing, social media and public relations as an educational voice and the “expert” on all things related to insects and insect bite treatment. The Mystery Bug will provide advice on staying safe and enjoying the outdoors; tips on insects and how to avoid them; fun statistics on bugs and their benefits to the world; advice on how to treat bites if stung; insect bite prevention and treatment. Overtime, the Mystery Bug will become a beloved icon in the market easily recognized and affiliated as the go-to expert for all things related to insects.
With the reveal of the campaign, the Mystery Bug will be seen in-store on displays with the new and improved After Bite formula, made with Grandma’s home remedy – baking soda. Through their social channels – facebook.com/theitcheraser; Twitter: @afterbite; Pinterest: pinterest.com/tendercorp – After Bite will host a “name the Mystery Bug” contest where one lucky family can win the ultimate outdoor gear package for their next family camping trip, valued at over $3,000. Retail and online coupon promotions as well as in-store giveaways will also spread the Mystery Bug throughout the United States.
About Tender Corporation
Tender Corporation’s headquarters have been nestled in the heart of the White Mountains in Littleton, New Hampshire since 1975. The company is the proud manufacturer of the world-famous insect bite treatment, After Bite®, and now also touts a breadth of brands spanning the preparedness industry. From a full line of well-known insect repellents, Ben’s® and Natrapel®, to first-aid and emergency preparedness brands like Adventure Medical Kits®, Easy Care First Aid™, Survive Outdoors Longer and After Burn® - we’ve got you covered. Always striving to be on the forefront of innovation, many of Tender’s products are packaged in ways that allow them to be both convenient to use and environmentally friendly. Additional information is available at http://www.tendercorp.com.